I’m a brand and communication designer with a deep interest in how visual stories and digital experiences connect. To me, design is about more than just aesthetics, it’s about creating a clear, intentional narrative that actually sticks with people.
My approach is rooted in a formal background in Communication Design, but it was truly shaped by years of working in tech-driven teams. Designing for everything from print and branding to interfaces for TV and mobile taught me to think in systems. It turned me into a methodical, detail-oriented designer who values clarity and usability above all else, ensuring every visual choice serves a real purpose.
I’m naturally organized and a big believer in the power of a shared perspective. I think the strongest results happen when we align a clear intention with a solid structure, simplifying complexity so a message can be truly understood.
Working within the marketing team, I ensure brand consistency and clarity across all communication channels. I led the company’s rebrand and developed visual assets for social media, events, and marketing materials. My work spans from graphic design for print and digital to website management.
As part of the marketing team, I was responsible for creating and maintaining a cohesive brand identity across digital, print, and event materials. Alongside this, I designed user interfaces for multiple digital products across TV, web, and mobile platforms. This included back-office systems, Android TV environments, launchers based on Google TV, and mobile applications.
In my early professional years, I collaborated on a wide range of design projects, including social media assets, rebranding initiatives, packaging, and visual identity work. This role allowed me to build a strong foundation across different areas of communication design while developing a methodical and detail-oriented approach.
I’ve always been drawn to a good story. I read a lot of romance and fantasy, and I’m fascinated by how movies and series use visuals to build a world. Music is always playing in the background — I’m a huge Taylor Swift fan and love the way she tells stories through her lyrics.